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There are many black hat techniques used in the SEO world, and one of them is cloaking. It is the practice of displaying different content or URLs to human users and search engines. it’s manipulation search engines into ranking a website higher in search results.
When a website serves different content for different devices for a better user experience it does not count as cloaking. Similarly, when a website shows different content based on a user’s geographic location or language preference, it is also not considered cloaking as long as it’s done for the benefit of the user and not to mislead search engines.
in this situation, their ultimate goal is to provide a better experience for users and not to trick search engines for better ranking. it’s not countering search engine guidelines and it’s a legitimate practice.
hire the right San Jose SEO company that practices legitimate methods. As an ethical SEO practitioner, it’s important to focus on creating high-quality content and building natural backlinks, and following search engine guidelines
Here we discuss some of the common types of cloaking methods which is used in this black har SEO method.
User-agent is one type of software that acts as an agent for the user. Googlebot is one type of User-Agent and works on behalf of Google.
User-Agent sends an HTTP request to a website, and the server checks its database to identify which User-Agent it is and if a request from Google crawler then serves different content from a browser. Write to Us.
IP is an Internet user identity and it’s unique. if users open a website from a certain IP address, the website can identify this IP address and can redirect through .htaccess.
When the request comes from the crawler CPanel identified the IP address and redirected the crawler and shows different content from a regular human user.
in this method, the website uses HTTP headers to identify requests and responses based on whether the request is coming from the user or crawler.
Search engines updating their algorithm and Right now All Search engines have already been developed that catch this type of shady technique including cloaking.
Using this type of cloaking method can result in penalties from search engines, including lower rankings or also completely remove from SERP.
As per Matt’s cuts, There is no such thing as White Hat cloaking. if someone tells you, it’s not legitimate practice it’s harmful to your website.
He also adds to this topic if someone put code and shows different content as per IP address then it counts as Cloaking and which is against Google guidelines.
Still, Few websites use this technique and generate traffic initially but in long run, it’s sustainable because they are not providing what the user needs, and eventually, this is catching search engines and being removed permanently.
so use legitimate SEO practices to improve your website visibility and traffic for long time ROI
Yes, there are many websites that remove from Google searches for use of the cloaking methods to increase traffic.
one of the most notable examples is the German-based car manufacturing company that uses this technique and Google and removed it from the search engine.
in conclusion, cloaking is not a white hat technique and it’s against all search engine guidelines. it can result in penalties that can harm your website.
read more tech-related information – at techymobs.com